Our Story

Meet the Owners
We are Tony and Jen Zerrer.
I guess you can call us the dreamers, the doers, the believers in getting your hands dirty and your hearts full. I started this business 15 years ago designing little girls' clothes, called SheBloom, a brand that believes in blooming ideas, blooming little babes and budding possibilities. I was a full-time retail business reporter at the time, keeping my creative hands busy while raising three little babes.
My husband Tony, a full-time math teacher, tackled all things tech.

We're now called Bloom & Co.

We've evolved into a home decor & design business. Our portfolio includes SheBloom pillows, an antique shop, farmhouse AIRBNB rentals  and DIY flower workshops.

Our flagship Bloom & Co. antique shop 
is in Round Top, Texas.
Located at 301 South White Street, in gorgeous Rolland Square,
right next to Round Top Coffee.

We have a 15-foot fresh flower bar, get weekly farm fresh flowers, & offer a coveted collection of primitive furniture, linen clothing, & architectural salvage pieces. 
We host DIY flower workshops & offer private classes.
We sew pillows & have a curated collection featuring linen and globally sourced fabrics.

We are in the hub of the Round Top Antique Show. 
People fly in from all over the world to attend it and spend the night.
We operate two historic 1895 farmhouse AIRBNB rentals
The Bloom Inn and The Beattie Rose Cottage. 
 Both located at 201 West Bell Street, Fayetteville, TX
 The charming property is a short drive from Round Top and walking distance to the historic Fayetteville TX Square.
The property, with rose gardens, sweet porches, pecan trees & modern amenities, sleeps up to 10 people  

We hope you'll come visit us someday!
Thanks for stopping by!

Blessings,
Jen Zerrer